SUMMARY
1.1 Objective
This document outlines the requirements for the re-launch of esamskriti.com as an internet magazine, with revised objectives.  It explains the concept and the way in which esamskriti.com will be established and grown into an effective and profitable business.

The core objectives are:

· to make esamskriti.com the first choice information and service medium for visitors worldwide;

· to establish a business model that is capable of rapid expansion
1.2 Revised Website
The basic offering of the revised esamskriti.com website will be as follows:

· to provide free, carefully selected and interesting information about Indian Culture,

· to offer a unique medium to share thoughts
1.3 Business Operation
The content of the website must be updated constantly and remain fresh to provide an attractive proposition to visitors. This will require operational support in the following areas: